The Elli & Rini fragrance is magnetic, like its PIANETA.

Today we present “Magnet”, the exclusive olfactory identity developed for Elli&Rini creative atelier. A distinctive signature that follows the inclusive spirit of the atelier, a magnetic force that calls you to discover the universe of PIANETA, perpetuating its memory. PIANETA is the innovative living design product launched by Elli&Rini for the Milan Design Week. A high-tech “space within the space”, which embodies the values of Italian creativity and versatility, combined with a high technological content. Design, fashion, art and technology come together to give life to the "new digital-living Italian style".