Scent of theater: Integra Fragrances partners with Teatro Nazionale di Genova.

Integra Fragrances announces its partnership with the Teatro Nazionale di Genova for the 2024-2025 season. An original fragrance, specifically created for the Ivo Chiesa Theater, will be diffused within its spaces for the entire season, enriching the sensory experience of the audience. Thanks to our advanced technology, spectators are welcomed by a unique scent identity, “Ivo”, designed to enhance the atmosphere of the theater. In collaboration with Malva Moncalvo - pharmacist, herbalist and cosmetics expert - the scent was conceived to integrate harmoniously with the environments of the renovated theater. It combines the delicate and powdery notes of violet with the mysterious power of castoreum and a dark leather base, creating a fascinating play of contrasts. We are thrilled to leave the guests with this indelible memory of their evenings at the theater!