Integra Fragrances and podcaster Max Corona have developed the olfactory identity of ‘Storie di Brand’, the podcast that retraces the incredible stories behind the creation of some of the most iconic brands like a journey through time.
Just like the podcast, the ‘Storie di Brand’’s fragrance is a journey through time, a narrative that transcends the barriers of the present. It is an anthem to pushing beyond limits, the olfactory story of a climb to the peak. In life, the mountain stands as a powerful metaphor, an irresistible call to leave the comfortable plains of everyday life, to tread the rugged paths, and to challenge the imposing peaks that lie ahead.
The top notes represent determination and self-awareness, evoking the freshness of mountain air. The heart notes recall courage and stability, with the scent of coniferous forests, suggesting the presence of tree resin and the rustle of needles underfoot. The base notes symbolize satisfaction and achievement, with a hint of dried fruit representing the pleasure and reward of reaching the summit.