The Maison's flagship store in Florence is scented with the olfactory identity “Eau de Pucci – La Dolce Vita”, developed and diffused by Integra Fragrances. The fragrance stands out for its unique freshness. An explosion of citrus notes, orange plays the main role among peels and leaves, lemon, mandarin, mint and cassis buds. An explosive cocktail, an ode to an Italian summer full of geometric patterns and vibrant colours like those of the Florentine Maison.