An entirely contemporary sensibility, which concedes nothing to the excess and fashions of the moment. It is the quintessential MooRER style. Our task? Synthesise it into an unmistakable olfactory identity, which becomes an authentic ambassador of the brand. We have proposed a different fragrance, designed from a synthetic raw material. Cashmeran, an amber wood that recalls patchouli synthesised in a modern key, generates that innovative and contemporary character that has always distinguished the brand. “Eccentrico” is a sophisticated fragrance rich in structure. The first to emerge are the grains of black pepper and juniper berries, which give character to the heart, while the icy notes intensify through the Calabrian bergamot and lemon in the top notes. Slowly, the oud wood and vetiver overlap, to imprint the indelible memory of MooRER. “Eccentrico” was such a success that, in addition to enhancing Moorer boutiques around the world, it was distilled into a prized Eau de Parfum. An extraordinary pack is added to a unique fragrance to enliven the product concept created by Integra Fragrances for Moorer Verona. A precious bottle, the brand's corporate paper reworked with a soft touch finish, the hot gold print and the marbled cap best express the quintessence of Moorer.