Integra Fragrances has created a unique olfactory identity to scent Liu Jo stores in selected locations in Italy and Europe.
The fragrance is diffused using proprietary technology controlled remotely. The olfactory signature is designed to embody the new concept of femininity that Liu Jo expressed with its latest campaign, New Glam.
Created in collaboration with the perfumer Véronique Nyberg, the fragrance captures the essence of the brand’s modern elegance, harmoniously blending a genderless appeal with a feminine touch. The scent opens with a bright burst of citrus and cool spices, evoking vibrant freshness. At its heart, a distinctive aromatic accord adds sophistication and character, while a robust woody base conveys a sense of power and confidence. The result is a glamorous, refined fragrance, a perfect olfactory expression of Liu Jo’s essence.