After the great success of the first Milanese edition, Refik Anadol and Bulgari have reproduced the immersive exhibition "Serpenti Metamorphosis" in other cities, including London and Madrid. Since the olfactory sense cannot be lacking in a multi-sensory immersive experience, “Serpenti Rainforest”, a note created by Bulgari Parfums by processing thousands of data through artificial intelligence, has been diffused by Integra Fragrances inside the pavilion to make the visit even more incisive. The entire exhibition area, including air and surfaces, has been sanitised by Integra Fragrances to ensure the best indoor air quality and safety.