Respect, closeness and authenticity have been synthesised by Integra Fragrances in an intimate fragrance designed for Banco BPM, which blends tradition and innovation in its unique and familiar character. The olfactory identity was launched during the Finance Assiom Forex event, where scented gadgets were distributed and the fragrance was diffused within the bank’s signature exhibition area. Banco BPM's corporate note is characterised by unmistakable green notes of violet leaves, combined with a touch of delicate bergamot. As it evolves, the woody notes represent the typical solidity of a brand rooted in the past but animated by a drive towards the future.