“Profumo di Brand”: the first Integra Fragrances podcast.

Do you know why the olfactory sense is said to have a superpower? Did you know that brands use it to strengthen their identity? Do you want to find out what steps lead to the definition of an olfactory identity? Listen to our first podcast, entitled “Profumo di Brand”, available on Spotify and all audio platforms, created in collaboration with Max Corona author of “Storie di Brand x Brandy”.