Integra Fragrances partners with the World Retail Congress for the third year running.

For the third year running Integra Fragrances partners with the World Retail Congress, one of the most important international events in the retail world, whose annual edition takes place in Paris at the Hyatt Regency Paris Étoile from 16th to 18th April 2024. To cherish the congress's speakers and delegates, Integra Fragrances developed an exclusive scent identity called “Espérance”, a luminous yet unexpected scent that boosts positivity, enhances our mood, and arouses a feeling of hopefulness. The olfactory signature is diffused in the main areas of the hotel where the event takes place.