Integra Fragrances is a sponsor of the first Perfume Festival.

On 26 September 2023, the first Perfume Festival was held at the Piccolo Teatro Strehler, an event that decreed the best fragrances of the year of the 2023 Academy of Perfume Award, a perfumed preview of the second edition of Milan Beauty Week. The olfactory sense, as the protagonist, was delighted in a surprising and immersive way twice during the evening, thanks to the expertise of Integra Fragrances. "Milano Zafferano" is the fragrance created specifically for the Festival and diffused in the air as a warm and spicy embrace, recounting a unique olfactory story that encompasses the many souls of the cosmopolitan city of Milan. The protagonist of the second immersive moment was instead the fragrance Optimism, from the Priceless line of the main sponsor Mastercard, which, diffused throughout the theatre thanks to the Integra Fragrances technology, gave a positive energy boost to all guests.