Bulgari Opening Event @Milan Design Week 2018.

A scented opening party launches tonight Bulgari’s 3D scented installation in the heart of Brera Design District. “One labyrinth. One icon. Zero rules.”: project designed by the 3 design icons MVRDV, Storace Associati Milano and Ivan Navarro. Special guest is the B.Zero1 Labyrinth ring and its spirit of ruling by reinventing the rules, perfectly embodied by its spokesmodel Bella Hadid. A celebration of all women who dare to break boundaries. Lose yourself in a real labyrinth and be seduced by the unmistakable nuances of Thé Vert, Bulgari’s universal signature scent.