Integra Fragrances and Virgin Active introduce “Pure Active”, Virgin Active’s signature scent.
Crafted by Integra Fragrances, "Pure Active" is an invigorating fragrance designed to provide members with an uplifting sensation, enriching their fitness experience and evoking a sense of pure well-being.
Diffused at the entrances of selected clubs in Italy and the UK, the fragrance offers their members a motivational boost echoing Virgin Active's “active lifestyle” philosophy.
“Pure Active”, is a fluorescent green cologne. In the top notes, the creative accord of edamame brings a crunchy and luminous effect to the composition. The olfactory bouquet is then enhanced by a harmony of citrus facets, where yuzu juice blends with aquatic undertones, providing a fresh and sparkling touch.