Intesa Sanpaolo

The Scent of Trust

Turin, 10 April 2015. Intesa Sanpaolo bank inaugurates the Renzo Piano skyscraper. One of the most sustainable buildings in the world becomes the symbol of a rebranding program that launches a new message of closeness, hospitality and accessibility. Integra Fragrances has translated these values ​​into emotions to live and breathe in the group's new branches, thanks to an exclusive formulation that evokes the positive and reassuring sensations of childhood. Approachable, reassuring, and making people feel at home. These are the key concepts that summarize the journey taken with the leading bank in Italy. Integra Fragrances has translated these values into emotions to live and breathe in the group's new branches, thanks to an exclusive formulation that evokes the positive and reassuring sensations of childhood. “Flower Amber” presents a fresh ozonated accord that communicates accessibility and transparency. Fruity hints of green apple intertwined with berries evoke welcoming suggestions of home. The amber and musky notes convey comfort, stability and confidence.

Services

Development and diffusion of olfactory identity

“Flower Amber” welcomes, reassures and communicates trust.

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