Discover the Executive Roundtable event we hosted in Milan.

In collaboration with The Business Of Fashion, we have hosted an Executive Roundtable Breakfast at the Horto restaurant in Milan. Livening up the event, was a discussion of new experiential retail strategies, often optimised thanks to the use of innovative technologies and digital touch points. Some top managers from the fashion & luxury sectors participated, who deepened their knowledge on the value of sensory marketing in retail as a tool to bring brands closer to consumers and increase conversions.