“Gucci Garden Archetypes” exhibition in Sydney parfumed by Integra Fragrances.

The "Gucci Garden Archetypes" exhibition was held at the Powerhouse in Sydney from 17 November 2022 until 15 January 2023. This internationally acclaimed project gives visibility to the iconic and maximalist campaigns of former Creative Director Alessandro Michele. "Gucci Garden Archetypes" was first inaugurated in Florence in 2021 to celebrate the 100th anniversary of the brand's founding. Halfway through the itinerary curated by the Personal Archive, you enter the fragrant floral paradise of “Gucci Bloom”, a hidden imaginary garden that becomes a place of freedom. The area, scented by Integra Fragrances with the iconic notes of “Gucci Bloom”, pays tribute to Alessandro Michele's inclusive vision of femininity.