Experience
An olfactory branding project creates a complete, engaging, immersive sensory experience.
An olfactory branding project creates a complete, engaging, immersive sensory experience.
Mood improves by 40% in the presence of a pleasant scent. Making a welcoming and comfortable environment increases the quality and quantity of time spent there.
A scented environment improves the customer's overall perception of products, brands and services, increasing their willingness to pay a premium (Hirsch & Gay).
Scent is responsible for 75% of the emotions we experience every day.
A fragrance identity transfers positive emotions and associations to the brand that make the customer increasingly fond and loyal over time.
Scent brings to mind a memory immediately and unconsciously. After 6 months, we remember a scent much more easily than an image.
A refined fragrance affects the placements of brands, increasing their perception.
A custom fragrance helps differentiate the brand from competitors at a deeper level.
The creation of a fragrance aimed at tracing the identity of a brand or perfectly merging an experience comes from a deep analysis of the brand, requires significant technical knowledge of perfumery, ingredients and its trends, and is imbued with a high level of creativity. This expertise requires two distinct and complementary skills: on the one hand, marketing and branding, and on the other, fragrances and emotions.
01
Brand analysis
To obtain a synthesis of its DNA, we analyse elements such as a brand's style, language, history, values, codes, imagery, communication, product/service, target consumer, placement, distribution channels and strategy.
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Research
We constantly keep up to date on the latest trends in perfumery and the most innovative raw materials. We pay particular attention to the olfactory landscape of reference, in order to ensure that the olfactory creation maintains its relevance over the years.
01
Development
We translate the essence of the brand into concepts, suggestions, images and sensations that can be evoked by olfactory effects. We trace the olfactory direction to pursue in order to create an exclusive and representative juice of the brand.
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Creation
We involve our partner fragrance houses and talk with perfumers to obtain a selection of notes in line with the brief.
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Testing
Testing the fragrance in its target environment allows for collecting valuable feedback and data to ensure that it is consistent with the context and perfectly communicates the brand universe.
Retail Network
Company headquarters and offices
Private and public events
Scented Point of Sale (POS)
Posters and advertising press campaigns
Branded spaces
Multi-sensory experiences
Scented products for sale
E-commerce boxes
Institutional communication materials
Corporate gifting
Scented packaging
Special product launches
Integra Fragrances SpA
Benefit Company
Via Raffaello Sanzio, 32
42124 Reggio Emilia (RE)
VAT NO. IT01299480333
REA: RE 264104
Registered Capital 500.000€